Sector strategy briefs
Seven Norfolk business sectors, each with a distinct strategic angle — not a single sector template swapped across sectors. Hold until phase-1 (technical pillar, AI-search cluster, case studies) is in good shape before commissioning full copy.
SEO for Tradespeople
Almost entirely local-intent and Map-Pack driven — 'near me' and emergency-intent searches ('emergency plumber Norwich') dominate. Reviews and response speed matter more than long-form content here.
SEO for Law Firms
Trust and E-E-A-T are the whole game — a prospective client is choosing who to trust with a legal problem, often under stress. AEO/GEO matters unusually early here because people ask AI tools direct legal questions before ever searching for a firm.
SEO for Home Improvement Businesses
Sits between tradespeople (local/emergency) and considered-purchase content (kitchen/bathroom renovation research) — needs both a Map Pack presence and genuine buying-guide content for bigger-ticket jobs.
SEO for Dental & Healthcare Practices
High E-E-A-T bar (YMYL — Your Money or Your Life content) and strict advertising standards (CQC, GDC). AI answer engines are especially cautious citing health content without clear practitioner credentials.
SEO for Accountants & Financial Services
Also YMYL. Seasonal search spikes (tax deadlines) make timing-aware content valuable. AEO/GEO opportunity is strong for specific, numeric questions (thresholds, deadlines, rates) that AI systems like to answer directly.
SEO for Estate Agents
Hyper-local by nature — every listing is inherently location-specific, so the SEO opportunity is less about ranking and more about being the cited local-market authority (average price trends, area guides).
SEO for Hospitality & Tourism
Visual and experience-led; AI Overviews increasingly answer 'best things to do in Norfolk' style queries directly, so being the corroborating source behind that answer matters more than click volume.