Frequently asked SEO questions
This page has been produced to answer the most frequently asked SEO questions so that you can get a quick answer to a specific query regarding our services. The answers below are summarised but will give you a good flavour of what Unity SEO does and how we rank businesses online to increase sales of your services and products. For more detailed or complex questions, give us a call or email.
What is SEO, and how can it benefit my business?
Have you ever heard of the term SEO and wondered what it means? It means Search Engine Optimisation, and it is a great way to increase your website’s visibility on search engines. Optimising your site through SEO can attract more organic traffic, boosting conversions into sales and improving your online visibility. It’s worth investing time and resources into effective SEO strategies for your business.
Why should I hire Unity SEO for my SEO needs?
Unity SEO offers niche expertise from a team of SEO experts specialising in SEO. Unlike most digital marketing agencies, we keep our professional focus narrow and highly targeted towards SEO excellence. We provide tailored approaches to your business requirements and have a track record of successful SEO campaigns for companies of all types and sizes.
Can you explain the SEO process that Unity SEO follows?
Unity SEO follows a comprehensive SEO process, including website audit, keyword research, on-page optimisation, content creation, link building, and performance tracking. We provide bespoke SEO solutions with highly effective processes for driving sales for your business.
How long does it take to see results from SEO efforts?
The timeframe for SEO results can vary depending on the industry’s competitiveness, the keywords targeted, and the website’s current state. Generally, an SEO campaign can take around three months to see results. However, in low competition business, this can be faster.
What sets Unity SEO apart from other SEO agencies in the UK?
Unity SEO differentiates itself through our tailored approaches and demonstratable SEO success stories. We have a strong understanding of the UK market and expert-level knowledge of what works for Norfolk and East Anglia companies.
Is there a contract or a minimum commitment period for your SEO services?
Typically our SEO service contracts are one year; however, we believe in flexibility and providing solutions that work for our clients. We can offer services for shorter or more extended periods at a reduced cost.
How do you determine the right keywords for your business?
We perform extensive keyword research to identify relevant and high-traffic keywords that your business can rank for based on your expertise, size and location and our SEO skill. These keywords and our strategy is aligned with your business goals and target audience.
Will Unity SEO handle both on-page and off-page optimisation?
Yes, our SEO process is holistic and does focus on optimising on-page elements like meta tags, content, and internal linking, as well as implementing off-page strategies. Our results show that our off-page SEO knowledge exceeds other agencies, evidenced by our analysis of their websites and clients. We know that most agencies cannot increase the domain authority of their client’s sites because most of their efforts are focused on on-page SEO
What strategies do you use for link building?
Unity SEO combines skyscraper content creation, content marketing, guest posting, blog commenting and citations to acquire high-quality backlinks ethically. Our approach in this regard is robust and effective, and it sets us apart from other SEO agencies.
Can you guarantee a number 1 ranking on Google for my website?
No reputable SEO agency can guarantee the number 1 ranking on Google because search engine algorithms are complex and continuously changing. Furthermore, your competitors may work with much higher budgets or have well-known brands that rank nationally. We focus on improving your website’s visibility and rankings through best practices; organically. When undertaking local SEO in a city such as Norwich, we have vast experience in getting local companies ranking in the top positions. Of course, this is much more difficult nationally, but still possible.
How do you measure success for an SEO campaign?
Unity SEO uses recognised metrics, such as organic traffic growth, keyword rankings, conversion rates, and ROI, to measure how successful an SEO campaign has been or is doing. Our transparency and detailed SEO reports show our effectiveness and foster client trust.
Do you offer local SEO for businesses targeting a specific region in the UK?
Yes, we are local SEO experts and offer comprehensive local SEO services that assist businesses in enhancing their presence in local search results and drawing more attention from nearby customers. We know this is another area of SEO that we excel at.
Will Unity SEO conduct an SEO audit of my website before starting any work?
In short, yes. An SEO audit is crucial to an SEO campaign, and we conduct a comprehensive audit to see areas for improvement and develop a tailored strategy based on our findings.
How do you stay updated with the latest SEO trends and algorithm changes?
We stay informed with the latest industry trends by attending conferences, keeping abreast of all Google updates and following the best SEO blogs. Unity SEO also participates in industry forums to keep up with the latest developments in the SEO field.
Do you provide regular progress reports and updates on the SEO campaign?
Yes, our SEO reports are class-leading and provide detailed progress of the SEO campaign. We monitor our performance towards your objectives and report the progress. The reports will cover key performance indicators and the impact on website visibility and traffic.
What is your approach to handling SEO for e-commerce websites?
For e-commerce businesses, we use specific strategies to optimise e-commerce websites, including product page optimisation, structured data implementation, and user experience enhancements.
Can you help with website design and development to improve SEO performance?
Absolutely, we have the necessary expertise to enhance various technical aspects of your website. This includes optimising site speed, mobile responsiveness, and crawl ability, all of which will improve search engine performance.
How do you optimise website content to rank higher in search engines?
To improve your search engine rankings, we must include relevant keywords that may have been missing, produce high-quality content and ensure proper formatting. We also include internal linking in our website content optimisation strategies. Another method we employ is to refresh and update older content to increase its relevance to people and search engines.
Will Unity SEO assist with improving the website's loading speed and performance?
Yes, indeed, because site loading the rate at which a website load is an important aspect that affects its ranking on search engines such as Google. We offer recommendations and work with you to improve website loading speed and performance.
Does Unity SEO offer other digital marketing services besides SEO?
Unity SEO offers several other services to supplement our SEO efforts, this includes:
- Website design
- Social media management
- Branding and logo design
- Pay per click
- Backlinking campaigns
- Digital marketing strategy consultation
- Business card production
- SEO auditing
How do you handle SEO for mobile devices and voice search?
Ensuring your website works well on all mobile phones is one of our priorities as an SEO consultancy. We help you to create a mobile-friendly website optimised for voice search queries to keep up with the increasing demand for voice-activated devices.
Can you help with recovering my website's rankings after a Google penalty?
If your website has been penalised, Unity SEO can help you recover. We work and work to rectify the issues to regain search engine rankings through ethical best practices.
What is your strategy for handling SEO for a new website or domain?
Our SEO Consultancy follows a structured approach involving competitive benchmarking and market research. We also undertake extensive keyword research, on-page optimisation, link building, and content marketing to establish a strong foundation for a new website.
These strategies allow Unity SEO to help new websites improve their search engine rankings, drive more organic traffic, and increase sales.
How do you research and analyse competitors in the SEO process?
Unity SEO conduct a robust competitor analysis to identify strengths and weaknesses, benchmark against industry peers, and uncover opportunities to gain a competitive advantage. This work lets us find out what works for your competition so we can use the information to beat them.
What are the costs associated with Unity SEO's services?
The costs may vary based on the scope of services required, the level of competition, and the desired outcomes. Unity SEO provide transparent pricing and package options. Follow the link for a breakdown of our SEO pricing.
How do you approach SEO for different industries or niches?
Our strategies are customised to suit each industry or niche’s unique characteristics and challenges. For instance, a restaurant in the city centre would greatly benefit from local SEO and mobile optimisation as it caters to a business-to-customer clientele. On the other hand, a national haulage company would require a different approach as it caters to business-to-business clients. Our understanding of what works for various businesses is based on years of delivering excellent SEO results.
Do you provide ongoing SEO maintenance and support after the initial campaign?
Yes, we offer ongoing support, monitoring, and adjustments to ensure continued SEO success after the initial campaign. SEO is continuous, and search engines like Google love fresh content.
Consequently, it is necessary to provide relevant content. For example, a regulations page on a website will likely not be suitable if it was written five years ago. This type of content must be updated to keep its ranking position online.
How do I get started with Unity SEO's SEO services for my UK-based business?
Use the contact form below or give us a call or email.