AEO & GEO Services

AI search is changing how people find you. Google AI Overviews now appear on 30% of informational searches. Google AI Mode is live in the UK. Millions of people use ChatGPT, Perplexity and Gemini to research and compare suppliers.

Unity SEO is one of the first agencies in the UK to offer dedicated Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) services. Together they decide one thing. Will AI cite and recommend you, or leave you invisible?

Why this matters for sales. Websites cited in AI answers get more clicks. On the same results page they earn 35% more organic clicks and 91% more paid clicks than sites that are not cited. If AI search does not cite you, a competitor takes that traffic.

What We Do

Answer Engine Optimisation (AEO)

AEO gets your content quoted inside the AI answer to a question. We:

• Rewrite pages as direct answers. Question headings, then an opening line that answers at once. Now AI can lift your words and cite them.
• Add FAQPage schema. This is the strongest technical signal that helps a page qualify for citation.
• Build the Citation Triangle. We add statistics, trusted sources and expert quotes. Research shows these three lift AI visibility by 30–41%.
• Audit AI crawlability. We check that GPTBot, ClaudeBot, PerplexityBot and Google-Extended are not blocked by mistake.
• Check the HTML works without JavaScript. We make sure your key pages still show their content. That is how AI engines read and cite sites.

Generative Engine Optimisation (GEO)

GEO builds the wider trust signals that make AI recommend your brand. We:

• Set up entity architecture. We describe your business the same way everywhere. That covers schema, Google Business Profile, Bing Places, Wikipedia or Wikidata where it fits, and the main directories.
• Grow topical authority. We cover your subject in depth. AI systems then treat you as the source to trust.
• Build AI trust signals. Reviews, editorial PR and accreditations all raise your authority.
• Monitor AI visibility. We track how often AI cites your brand each month through AI visibility reporting. We watch ChatGPT, Perplexity, Gemini and Bing Copilot.

Agentic AI Readiness

Agentic AI systems act on their own. We get your business ready for the agentic AI era. We make sure they can check, trust and recommend you:

• A review of your service and pricing information
• A fix for friction in your contact journey
• Comparison content that answers the questions agents ask
• Trust signals a machine can verify

Who This Is For

Our AEO and GEO services suit:

• Professional services firms — solicitors, accountants, consultancies — where clients research hard before they call
• Service businesses, where people ask AI to "find me a reliable X in Y"
• B2B businesses, where buying starts with AI-assisted research
• E-commerce stores, where shoppers compare products through AI
• Any business that is losing traffic from informational searches and wants to answer the AI shift

The Evidence Base

Our work builds on the best research available.

The Princeton and Georgia Tech GEO study (KDD 2024) is the first peer-reviewed framework for this field. It measured which content changes improve AI visibility. The finding: targeted work can lift it by up to 40%.

Google's September 2025 Quality Rater Guidelines are the first to define which content qualifies for AI Overview citation, and which is too weak to cite.

Seer Interactive's CTR research tracked the same queries over time. It recorded a 61% organic click decline where AI Overviews appear. It also recorded the 35%/91% uplift where a site is cited.

Our Approach

Phase 1 — AI Visibility Audit (Weeks 1–2) — We measure where you stand. We check how often your brand appears in ChatGPT, Perplexity, Gemini and Google AI Overviews for your target queries. We find where you fall behind cited competitors. Then we choose the changes that will help most.

Phase 2 — Technical Implementation (Weeks 3–6) — We rebuild your schema. We check the HTML works without JavaScript. We audit robots.txt for AI crawlers. We restructure your content and add FAQPage schema to your priority pages.

Phase 3 — Content Enhancement (Months 2–4) — We do Citation Triangle work on your core pages. We rewrite content as direct answers with question headings. We close the gaps with content strategy.

Phase 4 — Authority Building (Ongoing) — We strengthen your entity signals. We run digital PR, build reviews, and publish topical authority content.

Phase 5 — Monitoring and Refinement (Ongoing) — We track your AI citations every month. We report your Share of Voice. We keep refining the strategy as AI search changes.

Our promise. We cannot guarantee a ranking or a set number of extra sales. But every page we deliver is optimised and built to convert from the start — for search engines (SEO), for answer engines (AEO) and for generative AI (GEO).

Discuss your AI search strategy with Unity SEO | Request a free AI visibility audit